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Competitive CSI: How to Analyze and Capitalize on Comprehensive PPC Data

A talk by Fernando Angulo
Head of Communications, SEMrush

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About this talk

We all invest time to look at our own data, but how many resources are you willing to put into investigating your competitors? A competitive data analysis is crucial to help you understand and succeed amidst rising prices in the hyper-competitive PPC sphere. But with the right strategy and tools, diving into a comprehensive data analysis is easy. In the session you’ll learn how to... - Discover the competitors in your niche and reverse engineer their strategies - Identify and analyze competitor creatives - Identify competitive gaps (keywords targeted by your competitors but not you) - Find ideas for your campaigns, both on desktop and mobile

Fernando Angulo

Fernando Angulo is Head of Communications at SEMrush. He has been with SEMrush since the beginning of company’s marketing efforts and has built its all-star marketing team. Being one of the most recognised faces of the brand, Fernando is speaking at 50+ top conferences worldwide each year. Fernando specializes in B2B search marketing, e-commerce, influence marketing and trained marketing teams of companies such as Expedia, T-mobile, Prestashop and Bing.

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